Discover the Beauty of Joseon Philosophy
Beauty of Joseon is inspired by Hanbang — traditional Korean herbal skincare — reinterpreted through modern formulations designed for today’s skin concerns. Rather than focusing on aggressive treatments, the brand prioritizes balance, hydration, and long-term skin health, helping skin look naturally radiant instead of overworked.
This approach makes Beauty of Joseon especially loved by those seeking gentle yet effective skincare that supports the skin barrier while improving tone, texture, and overall clarity.
What Makes Beauty of Joseon Different?
Unlike trend-driven skincare that relies on high-strength actives, Beauty of Joseon focuses on:
· Supporting the skin barrier first, so skin becomes stronger over time
· Using time-tested botanical ingredients known for calming and revitalizing the complexion
· Creating formulas that layer easily without irritation
· Delivering results through consistency rather than harsh correction
This makes the line ideal for daily routines, sensitive skin types, and anyone looking to achieve the signature Korean “healthy glow.”
The Power of Hanbang Ingredients
Beauty of Joseon products are built around traditional ingredients used in Korean skincare. These ingredients are chosen for how well they perform in modern formulations.
Rice – Brightening & Hydration
Rice has long been used in Korean beauty traditions to soften and illuminate the skin. It helps improve dullness while maintaining moisture, leaving skin smooth and naturally radiant.
Ginseng – Revitalizing Care
Known as a symbol of vitality, ginseng supports elasticity and improves the look of tired or uneven skin.
Propolis – Calming & Balancing
A favourite for breakout-prone or reactive skin, propolis helps soothe redness while maintaining hydration.
Red Bean – Gentle Sebum Care
Red bean helps absorb excess oil while keeping the skin comfortably hydrated, making it ideal for combination or oily skin types.
Who Is Beauty of Joseon Best For?
Beauty of Joseon works especially well for those who want results without overwhelming their skin.
It is suited for:
· Sensitive or easily irritated skin
· Dull, uneven tone needing gentle brightening
· Early signs of aging where prevention matters most
· Minimalist routines focused on skin health
· Those new to actives and looking for a balanced approach
Because formulas are designed to work harmoniously together, they integrate easily into both simple and advanced routines.
How to Build a Beauty of Joseon Routine
Instead of complicated multi-step regimens, Beauty of Joseon encourages thoughtful layering that supports the skin throughout the day.
Morning Routine
Start with a gentle cleanse to refresh the skin without stripping moisture.
Follow with hydrating layers to maintain balance and support glow.
Add a treatment step if targeting tone or texture.
Always finish with daily sun protection to preserve skin health.
Which Beauty of Joseon sunscreen to pick?
Go with
Relief Sun: Rice + Probiotics if you want sunscreen to double as a moisturizing step and give a radiant finish. Best for: Normal, Dry, Dehydrated, or Sensitive Skin.
Relief Sun Aqua-Fresh: Rice + B5 if traditional creamy sunscreens feel too rich or shiny. Best for: Oily, Combination, or Acne-Prone Skin.
Matte Sun Stick: Mugwort + Camellia if you need on-the-go portable reapplication option rather than your primary morning sunscreen. Best for: Reapplication, Oily Skin, and On-the-Go Use.
Ginseng Moist Sun Serum is a hybrid serum-sunscreen formula, if you want it to feel like skincare rather than traditional SPF, with a moist, fresh finish that absorbs evenly into the skin.
Evening Routine
Begin with a double cleanse to remove sunscreen and impurities.
Apply nourishing or treatment-focused formulas.
Seal in hydration with a comforting moisturizer to support overnight recovery.
This rhythm helps skin stay calm, resilient, and consistently radiant.
Why Beauty of Joseon Has Become a Modern K-Beauty Essential
The brand resonates because it reflects a shift away from “quick fixes” toward sustainable skincare habits. By strengthening the skin barrier and using ingredients known for generations, Beauty of Joseon delivers visible improvement without disrupting the skin’s natural balance.
Its skincare designed not just to correct — but to maintain healthy, luminous skin over time.
Frequently Asked Questions
Is Beauty of Joseon suitable for sensitive skin?
Yes. Many formulas are designed to be gentle, focusing on hydration and barrier support rather than strong exfoliation.
Can I combine these products with actives like retinol or vitamin C?
They layer well with other routines because the formulations emphasize balance and soothing care.
Is this brand good for acne-prone skin?
Many customers with combination or breakout-prone skin appreciate the calming, non-heavy textures that hydrate without clogging.
Do I need to use many steps?
Not at all. Beauty of Joseon works beautifully in simplified routines focused on consistency.
A Modern Interpretation of Timeless Skincare
Beauty of Joseon brings together heritage ingredients and modern science to create formulas that feel elegant, gentle, and effective. Whether you are building your first skincare routine or refining an existing one, the collection is designed to support skin that looks calm, balanced, and naturally luminous.